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Fujifilm Expands J-Series With Four Models: FinePix J100, J110w, J120 and J150w



13-Aug-2008     Rate: 0 after 0 vote(s)     Rate

Category:Digital cameras
Device: FujiFilm FinePix J100 10MP Digital Camera

Fujifilm announced the latest additions to its range of high quality J series compacts, the FinePix J100, J110w, J120 and J150w. Aimed at consumers who want a choice of multipurpose fuss-free cameras, the J range of cameras are perfect family compacts, giving highest quality images at affordable prices. Fujifilm J100 range offers a core specification of a 10 Megapixel CCD sensor and a versatile and functional 5x optical zoom lens, but varies the LCD size and lens for maximum choice. These new models join the existing FinePix J10 and J50 to offer consumers a full range of entry-level specifications at pocket-friendly prices.

Fujifilm prides itself in making cameras for every type of consumer, whether they are an aspiring professional or a fuss-free happy snapper. Behind every Fujifilm camera is the guarantee of stunning image quality - the heart of the FinePix brand - and the new, affordable FinePix J-cameras are no exception.

Since its launch in February 2008, the J-range has been extremely popular with consumers who demand elegant, fashionable cameras that capture breathtaking images at the press of a button. The J-range is the ultimate family camera; accessible and easy to use, it can be picked up and enjoyed by any member of the family, regardless of their experience behind the lens, to record life’s precious memories.

Consumers deserve the best at whatever the price point, and Fujifilm engineers have not compromised on image quality. First, the exceptional image quality is promised with 10 Megapixel CCD and Fujifilm’s highly acclaimed RP Processor. Second, Fujifilm has invested in a ‘best in class’ Fujinon 5x zoom lens to ensure every pixel is reproduced as clearly and as faithfully as possible to produce stunning images that can be printed happily at 10-inch by 8-inch or larger.

The third priority is choice. Some consumers prefer a long telephoto lens, some prefer wide angle, some prefer best price, and some prefer a large LCD. The J100 series range caters for all these options.

Family ‘enthusiast’ photographers tend to prefer ‘wide angle’ - so the J110w and J150w offers a 28mm focal length at its widest making it ideal for family groups, buildings shots or tricky interior shooting. The 5x zoom still gives good telephoto range, up to 140mm. For those who worry less about wide shots and prefer a greater telephoto reach - for candid portrait photography or for general travel photography – the telephoto range of the J100 and J120 is extended to 175mm (starting at the standard 35mm) pulling the furthest subjects nearer, but not compromising on image quality.

There’s also the choice of screen size. Some consumers love the big 3.0-inch screen, some are content with 2.7-inch. The FinePix J110w and J100 have a 2.7-inch LCD screen and the FinePix J150w and J120 offer the bigger 3.0-inch LCD screen. All screens are high quality 230,000 dots, amorphous silicon TFT LCDs. All you need to do is marry up the screen size you desire with the zoom range you want. The choice is yours.

With such a range of choice on the shelves nowadays, design and styling have to be perfect to win the sale. Despite the higher quality x 5 zoom optic, the J100 series cameras are remarkably slim at only 22.6mm width. Encased in a high-grade brushed aluminium metal shell, give a simple, yet elegant design, which will turn the eye of the most discerning of consumers.

Unlike many other cameras at this price point, the J100 series comes with a rechargeable NP-45 lithium-ion battery and BC-45A charger, which is so much easier and cost effective than using standard AA alkaline batteries.

In addition, the new J cameras offer high ISO sensitivity to 1600, getting the best results from shooting in low light conditions, software-based Face Detection with auto red-eye removal, Picture Stabilisation, Continuous Shooting, 12 different shooting programs (Landscape, Sport, Night, Natural Light, Fireworks, Beach, Snow, Sunset, Flower, Party, Museum, Text,) and an internal memory of 24MB, just in case you fill your memory card up. A J-series camera will be become a faithful companion; its small size means it is easily portable, and most importantly it will produce amazing images that you’ll be proud to share.

FINEPIX J100
2.7-inch LCD screen
10 Megapixel CCD sensor
5x optical zoom lens
35-175mm (equiv. on a 35mm camera)
ISO 100-1600 (3200 3M)
Face Detection (software based)
Picture Stabilisation
22.6mm thin metal body
Continuous shooting mode

FINEPIX J120
3.0-inch LCD screen
10 Megapixel CCD sensor
5x optical zoom lens
35-175mm (equiv. on a 35mm camera)
ISO 100-1600 (3200 3M)
Face Detection (software based)
Picture Stabilisation
22.6mm thin metal body
Continuous Shooting mode

FINEPIX J110w
2.7-inch LCD screen
10 Megapixel CCD sensor
5x optical zoom lens
28-140mm (equiv. on 35mm camera)
ISO 100-1600 (3200 3M)
Face Detection (software based)
Picture Stabilisation
22.6mm thin metal body
Continuous shooting mode

FINEPIX J150w
3.0-inch LCD screen
10 Megapixel CCD sensor
5x optical zoom lens
28-140mm (equiv. on 35mm camera)
ISO 100-1600 (3200 3M)
Face Detection (software based)
Picture Stabilisation
22.6mm thin metal body
Continuous shooting mode

The FinePix J100, J120, J110w, J150w will be available from September 2008.
 
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